Overview

Introduction to Digital Marketing AND Introduction to Building Your Digital Marketing Strategy

This is a two part programme – we ask that you please commit to both sessions.
Learn how to create and optimise your social platforms and take advantage of free or cost effective tools to reach and engage your audience. Gain the skills to use numerous free and cheap tools to manage your goals, strategy and time.

Who is this course suitable for?

Anyone who want to understand more about digital marketing and its role in promoting your business.

This course is limited to Offaly and Westmeath Creative Industries.

Spaces are limited and are subject to availability – booking does not result in a guaranteed place on the training.

Topics that we will cover

Session 1- 19th April

Introduction to Digital Marketing: How and Why is it Done?

• What is Digital Marketing
• Setting up a Facebook/Instagram Page
• Optimising a Facebook/Instagram Page
• How to Create a Post:
• Add images
• Create imagery
• Schedule Posts

By the end of this session you are able to create and optimise your social platforms and take advantage of free or cost effective tools to reach and engage your audience.

Session 2- 26th April

Introduction to Live / Video Content and Building Your Digital Marketing Strategy

• Understanding Facebook/Instagram Live and Video for Business
• Creating a Content Plan and a Strategy for Business

By the end of this session you will have been suggested to use numerous free and cheap tools to manage your goals, strategy and time.

Course Methodology

This is a 3 hour LIVE online course which you can attend from your home or office using a PC / MAC or tablet (you will need to be able to hear sound either through speakers or headphones but you do not need a webcam). Please note that the larger the screen you use the better the experience will be.

How does it work?

This course will be delivered via ZOOM

What is involved in an online course and how does this online course work?

As a course participant you need to download the free Zoom meeting software prior to the course – we will provide you with a download link.

About the Trainer

Melanie Boylan, Director of STOMP Social Media Training Ltd has been providing social media training and management to her clients in Ireland since 2013. She has also been recognised by her peers for her solid work ethic and relationship building by winning the Best Business to Business Awards in 2018 and 2019 by the Micro Business Awards.

Melanie is also a Freelance Journalist, Writer for numerous publications and a recent winner of the Marie Collins Award for her outstanding contributions to her community. Melanie has also recently been nominated as the Digital Mother of the Year by Digital Women and with her co-founder Esther Ocampo they have been nominated for the best Podcast of the Year 2021 for The Monday Morning Marketing Podcast.

Melanie will be drawing upon her current roles as a Journalist and Social Media Manager and will give away some of her timesaving and goal / strategy secrets

Dates

19th April & 26th April

Time

10:00 to 1:00