Overview
Do you know how you would go about using digital marketing to increase awareness of your creative business and generate sales? Most people don’t know where to start and certainly don’t appreciate the key elements that need to be in place and the pitfalls you need to avoid.
Who is this course suitable for?
Anyone who want to understand how to market a new business online
This course is limited to Offaly and Westmeath Creative Industries.
Spaces are limited and are subject to availability – booking does not result in a guaranteed place on the training.
Topics that we will cover
- An overview of a typical digital marketing plan for a new business.
- Why you will need a website
- How to get a high quality website on a budget
- What would need to be on your new website
- How to then send traffic to your site from Google
- How to send free traffic to your site from Facebook & Instagram
Course Methodology
This is a 3 hour LIVE online course which you can attend from your home or office using a PC / MAC or tablet (you will need to be able to hear sound either through speakers or headphones but you do not need a webcam). Please note that the larger the screen you use the better the experience will be.
How does it work?
Click on this link to watch a video which explains how the online course works
https://www.youtube.com/watch?v=-22oijicLM4
What is involved in an online course and how does this online course work?
As a course participant you…
- Need to download the free Zoom meeting software prior to the course – we will provide you with a download link.
- Can join the course on a PC / MAC / Smartphone or tablet (you will need to be able to hear sound either through speakers or headphones but you do not need a webcam).
- Will by default have your webcam switched off – this will give you privacy if you do not want to be seen. If you wish, you can switch your webcam on. Your trainer, Evan, will explain on the day how this works. Please note you do not need to have a webcam to participate.
- Participants will be able to ‘mute’ themselves throughout the course and ‘unmute’ themselves to be able to answer question. This will give people peace of mind that strangers cannot hear what is going on in the background (their kids / pets etc). It also ensures the smooth running of the course
- Will be able to “ask a question”. You can “virtually” raise your hand and Evan can then unmute you / or you can unmute yourself so you can ask a question. If you do not have a microphone then you can type a message for the trainer to see.
- Will be able to see Evan, the trainer, via his webcam.
- Will be able to see Evan’s screen and therefore see what he is demonstrating/referring to – just as you would in a physical training course.
About the Trainer
Evan gained a Master’s Degree in Business Studies from UCD and prior to setting up The Marketing Crowd, he spent 15 years in London where he was Head of European Marketing for Yahoo! Mobile, Head of Customer and New Media marketing at Orange and Head of Direct Marketing at BT. He has extensive experience of digital marketing across web and mobile covering the Irish, UK and European markets.
Since 2010 over eight thousand business people have attended his digital marketing workshops throughout Ireland. He delivers workshops on behalf of a wide range of organisations including Development Partnerships, Chambers, Enterprise Ireland and Local Enterprise Offices across Ireland including Local Enterprise Office Kerry, Limerick, Tipperary, Kilkenny, Clare, Longford, Galway, Sligo, Westmeath, Monaghan and Offaly.
Date
10th June
Time
1.30 to 4.30 (IST)
