Telling Your Brand Story – Why Being Authentic Pays Dividends

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1 day in-person training and 1:1 support sessions afterwards

Date Thursday 7th March 2024

Time: 10:00 am to 4:00 pm

Course Outline 
Understanding the value and purpose of an authentic brand story
Identifying the cornerstones of your brand story – your brand DNA
Defining what your audience need to hear
Developing your story and tone of voice
Consistency and flexibility – having a ‘living story’ fit for purpose

Learning outcomes:
This is a practical session featuring a mix of powerpoint presentations, case studies, group exercises, individual exercises and peer discussions.

Participants will learn the value of an authentic brand story for their business – and be guided in developing their own unique brand story. It includes brainstorming exercises to establish the key attributes of their brand. By the end of the session they will have an outline of their own brand story and the tools to develop and curate a strong story that meets the needs of their customers. They will also be armed to curate, grow and adapt their story as their business develops.

One-to-one mentoring sessions – 2 per participant (1.5hrs per session)

Mentoring sessions will take place online in 2 parts. Session 1 will focus on the initial outlined story developed during the training – giving participants an opportunity to get individual feedback and support in developing a final version of their story.

Depending on needs session 2 can continue with this until the participant develops a brand story that meets all of their needs.

About the Trainer

Nicola Doran has over 25 years management experience in delivering supports and results for SME clients. Nicola set up Nine Arch Consulting in March 2023. Her key objectives are:
To provide effective and relevant training to micro and SME business
To provide mentoring support that is based on lived-experience
To work with clients on a variety of levels, to assist them in setting and achieving their business goals
To make a tangible and positive difference for every client she works with
Nicola has a strong understanding of the challenges facing small business owners, and the variety of supports, interventions, and advice that they may require in order to succeed. Her commitment to providing tailored, practical, and effective supports – and her passion for ensuring that her clients succeed is central to all that she does.


March 7
10:00 am - 4:00 pm
Event Category:


Ireland + Google Map

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