Schedule

Market research is often considered to be best suited to large businesses with even larger budgets.  But in reality every business needs to understand their market – and practical market research can be planned and undertaken in-house.  Indeed for small businesses it is best undertaken in-house so that the knowledge gained can be fully utilised and retained. Investing time in practical market research will always pay dividends.

Identifying and attracting new customers is vital for every business – particularly for businesses in the creative sector.  In a global era, when we are no longer just competing with businesses in our local community, it is more important then ever to plan for growth. And to understand that while we face more competition in a global marketplace, we also have more opportunities to reach new customers if we understand who they are and how to attract them.

Now that you have identified your brand story – what makes you unique – it’s time to get that story out to the people who matter most to your business. In this fast-paced and competitive economic environment it can be difficult to know where to start – and what will work. The reality is that every business is different – and that understanding your customers and their needs is key.