Craftlink – 2 day photography workshop for creative businesses in Offaly & Westmeath. This workshop will be delivered in person with photographer Ana Dorado.
Dates – 13th & 14th March
Location – Ballinahown Community Centre
Times – Full day with lunch break
Course Details
DAY 1
- The importance of good images. How to represent your brand, products & services.
- Golden Rules of Photography
- Understand and apply the Rule of Thirds to product photography
- The importance of lines
- Focus
- Perspective
- Learn where to position yourself and the camera to achieve different looks.
- Explore different ways of approaching the same product (flatlay, eye level, 45-degree, close-ups/detail).
- How to maximise results for each photo set-up.
- Workflow
- How to generate content through brainstorming
- Idea generation, mood board
- Include emotions into the formula of idea generation
- Colour as an element for inspiration and to enrich the visual narrative
- How to set up a basic light-set that can be replicated with artificial light
- Understand how to use window light
- Learn how to set up a basic product shot using a window, a white card, and a reflector
Participants will have the opportunity to do practical exercises for each of the sections.
DAY 2
- Getting the shoot ready
- Gathering elements (backdrops, props, equipment).
- Styling
- Practical demonstration on creating a flatlay.
- Camera basics
- Exposure triangle
- The Importance of White Balance
- Shooting
- How to set our equipment (tripod, camera, lights, reflectors).
- Editing
- A quick tour of Lightroom and Snapseed
- Basic general edits
Participants will have the opportunity to do practical exercises for each section.
A full list of resources will also be made available.
About Ana
My main goal is to educate, inspire, and motivate makers to take better photos of their work. It’s my experience that when makers take better images of their products, their confidence grows, and ultimately your sales increase.
https://www.anadorado.ie/
