Events

Identifying and attracting new customers is vital for every business – particularly for businesses in the creative sector.  In a global era, when we are no longer just competing with businesses in our local community, it is more important then ever to plan for growth. And to understand that while we face more competition in a global marketplace, we also have more opportunities to reach new customers if we understand who they are and how to attract them.

Market research is often considered to be best suited to large businesses with even larger budgets.  But in reality every business needs to understand their market – and practical market research can be planned and undertaken in-house.  Indeed for small businesses it is best undertaken in-house so that the knowledge gained can be fully utilised and retained. Investing time in practical market research will always pay dividends.

Whether you sell a product or a service, deciding on the best routes to market for your business is essential.  Not every route open to us, offers the same potential – so taking the time to understand the options, and to assess their suitability to your business, can mitigate risk and avoid costly mistakes. Being armed with this insight can provide you with the confidence to test new routes to market and bring your business in an exciting new direction. 

Now that you have identified your brand story – what makes you unique – it’s time to get that story out to the people who matter most to your business. In this fast-paced and competitive economic environment it can be difficult to know where to start – and what will work. The reality is that every business is different – and that understanding your customers and their needs is key.

Telling Your Brand Story - Why Being Authentic Pays Dividends As an owner/manager/founder it can be difficult to see what it is that makes your business unique – what your authentic brand story really is. It can be hard to be objective and to see the business as others see and experience it.

One of the best ways to market your business on Instagram is by creating Reels.  Instagram is placing more and more importance on Reels (short videos typically set to music).   When you create a Reel you get more reach and engagement and Facebook has also introduced Reels.