Photography Workshop – 2 Day

By |February 19th, 2024|Categories: |

Craftlink - 2 day photography workshop for creative businesses in Offaly & Westmeath. This workshop will be delivered in person with photographer Ana Dorado. The workshop will focus on building your photography skills and build confidence to use your camera or phone to take better images of your work.

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Telling Your Brand Story – Why Being Authentic Pays Dividends

By |February 6th, 2024|Categories: |

1 day in-person training and 1:1 support sessions afterwards Date Thursday 7th March 2024  Time: 10:00 am to 4:00 pm Course Outline  Understanding the value and purpose of an authentic brand story Identifying the cornerstones of your brand story - your brand DNA Defining what your audience need to hear Developing your story and tone of voice Consistency and flexibility - having a ‘living story’ fit for purpose

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Lunch & Learn – Top Tips for Developing a Simple but Effective Market Development Plan

By |January 8th, 2024|

Growing sales is a key objective for most businesses – and often this means identifying and developing new markets. For SME’s this can be challenging. Recognising and targeting suitable new markets can be time-consuming and costly.

Lunch & Learn – Data-Driven Decision Making for Smarter Business Decisions

By |October 17th, 2023|

We have never had greater access to data that is relevant to our business - the key is knowing where to find it, how to collate it and most importantly how to turn it into business insights, so that we can make smarter decisions.

Lunch & Learn – Prioritising Your Key Customers – Simple Tips to Target the Customers that Matter Most

By |October 17th, 2023|

Growing your business means you need to plan to grow your customer base - but more importantly it means focusing on the needs of priority customers, keeping them happy and attracting more of them.  

Lunch & Learn – Launching a Creative Business – Key Foundations to Put in Place

By |October 17th, 2023|

This session is designed for pre or early start up businesses in any of the creative sectors.  It examines what is involved in turning what may have been a hobby or passion into a viable business.  It explores the key steps and where you can go for help and support.

Lunch & Learn – Moving Your Business From Part-time to Full-time – When, Why & How.

By |October 17th, 2023|

This is for craft or creative businesses that have been operating part-time - either as an informal side hustle, or as an established, but part-time business.  How do you gauge when you are ready to move to full time? What factors do you need to consider? What are the risks?  How can you tell when the time is right?

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Lunch and Learn -5 Tips for Identifying New Customers and Growing Sales

By |September 22nd, 2023|

Identifying and attracting new customers is vital for every business – particularly for businesses in the creative sector.  In a global era, when we are no longer just competing with businesses in our local community, it is more important then ever to plan for growth. And to understand that while we face more competition in a global marketplace, we also have more opportunities to reach new customers if we understand who they are and how to attract them.

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Lunch and Learn – Researching New Markets on a Shoestring Budget

By |September 22nd, 2023|

Market research is often considered to be best suited to large businesses with even larger budgets.  But in reality every business needs to understand their market – and practical market research can be planned and undertaken in-house.  Indeed for small businesses it is best undertaken in-house so that the knowledge gained can be fully utilised and retained. Investing time in practical market research will always pay dividends.


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